In the digital age, Online Reputation Management (ORM) isn’t just an option, it’s a necessity. A notable example is a Delhi-based real estate company that, in 2013, faced a crisis when a disgruntled former employee began posting damaging content on industry-specific forums under a pseudonym.
What followed? A sharp decline in sales, eroded consumer trust, and a tarnished reputation. The company had to invest significant time, money, and effort to undo the damage, something that could have been mitigated with a proactive ORM strategy.
Key Takeaways for Brands:
- Proactive Monitoring – Keep a close eye on digital conversations to detect and neutralize threats early.
- Swift Response – Address internal issues like employee grievances before they escalate into public crises.
- Reputation Management – ORM isn’t just about firefighting; it’s about building a strong digital presence that can withstand challenges.
Brands that actively manage their online reputation don’t just avoid crises—they turn challenges into opportunities to reinforce trust and credibility.
🚀 Is your brand equipped to handle the complexities of ORM? Let’s make sure your reputation works for you, not against you.
💡 Get in touch with us to strengthen your ORM strategy.
