A lot of people we meet often find themselves confused when asked about the difference between social listening and social monitoring. While both are closely related and vital to a brand’s social media strategy, each serves its own unique purpose. Let’s make it simple. Imagine you’ve just opened a small coffee shop. You eagerly watch […]
When it comes to making smart choices, social listening plays a crucial role — both for individuals and brands. Imagine you’re planning to buy the latest iPhone 16 Pro Max. Would you walk into a store and purchase it immediately? Most likely not. You would first check online reviews, watch comparison videos, and ask for […]