How a Leading Indian Bank Built a 24/7 Digital Reputation Management System

Categories
Case Study, ORM

Digital reputation management for banks is no longer optional—it’s essential. In an era where customer feedback goes public in real time, traditional banks can’t afford to remain silent on digital platforms. Claiming the above   A well-developed discussion thread can often generate more meaningful engagement than dozens of brief comments—signaling that the topic truly resonates with […]

When ORM Goes Wrong: A Lesson for Every Brand

Categories
ORM

In the digital age, Online Reputation Management (ORM) isn’t just an option, it’s a necessity. A notable example is a Delhi-based real estate company that, in 2013, faced a crisis when a disgruntled former employee began posting damaging content on industry-specific forums under a pseudonym. What followed? A sharp decline in sales, eroded consumer trust, […]