If you’ve been feeling like your search traffic is acting… off lately, you’re not imagining it. From sudden dips in blog views to homepage traffic holding steady while internal pages tank, the Google algorithm updates in 2025 have rewritten the rules. But this shift isn’t just technical – it’s philosophical. SEO in 2025 isn’t about […]
Digital reputation management for banks is no longer optional—it’s essential. In an era where customer feedback goes public in real time, traditional banks can’t afford to remain silent on digital platforms. Claiming the above A well-developed discussion thread can often generate more meaningful engagement than dozens of brief comments—signaling that the topic truly resonates with […]
What’s the word on the street about your brand? Right now, your customers are talking – in comments, tweets, threads, and reels. Whether it’s praise, frustration, or fresh ideas, this digital chatter is a goldmine of insights. The question is: are you listening? Social listening tools help you cut through the noise, turning raw online […]
A lot of people we meet often find themselves confused when asked about the difference between social listening and social monitoring. While both are closely related and vital to a brand’s social media strategy, each serves its own unique purpose. Let’s make it simple. Imagine you’ve just opened a small coffee shop. You eagerly watch […]
When it comes to making smart choices, social listening plays a crucial role — both for individuals and brands. Imagine you’re planning to buy the latest iPhone 16 Pro Max. Would you walk into a store and purchase it immediately? Most likely not. You would first check online reviews, watch comparison videos, and ask for […]
In the digital age, Online Reputation Management (ORM) isn’t just an option, it’s a necessity. A notable example is a Delhi-based real estate company that, in 2013, faced a crisis when a disgruntled former employee began posting damaging content on industry-specific forums under a pseudonym. What followed? A sharp decline in sales, eroded consumer trust, […]
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