When ORM Goes Wrong: A Lesson for Every Brand

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ORM

In the digital age, Online Reputation Management (ORM) isn’t just an option, it’s a necessity. A notable example is a Delhi-based real estate company that, in 2013, faced a crisis when a disgruntled former employee began posting damaging content on industry-specific forums under a pseudonym. What followed? A sharp decline in sales, eroded consumer trust, […]